Posting live on Instagram for the "Re:think Media Event" by Wiener Zeitung was experience I will never forget! The event catered to journalists and media enthusiasts alike, featuring presentations from various news media outlets and engaging workshops aimed at enhancing writing and research skills.
As the social media content creator for the "Content Creation Lab," my task was to capture and edit Instagram stories in real-time, ensuring they aligned with the brand identity. It was crucial to maintain consistency in visual elements while accurately tagging all individuals featured in the stories. Racing from one occasion to the next, I strived to capture as many moments as possible throughout the day-long event, from 9 am to 6 pm.
Working alongside a dedicated team, we tackled the challenge head-on, ensuring each story was crafted with precision and enthusiasm. We recorded and edited snippets from 4 talks, provided updates on schedules, and encouraged viewers to join our livestream or attend the event in person.
To infuse the Instagram stories with appeal and energy, we leveraged features available within the app, such as filters, stickers, and text overlays. The goal was to make the content visually engaging and enjoyable for our audience.
The event was a resounding success, with many journalists reposting our stories and engaging with the content. It was a testament to the hard work and dedication of our team, as well as the excitement surrounding of Re:think Media Event.
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